Paidcontent has a review of the Microsoft announcement on additional X-Box features.
From the press release:
“Beginning Nov. 22, on its first anniversary, Xbox 360 will be the first gaming console in history to provide high-definition TV shows and movies directly to gamers in their living rooms. Xbox 360 gamers will have access to the full-length TV shows as downloads to own and movies to rent via download from the Xbox Live® network, the worldwide leader in online distribution of high-definition gaming and entertainment content.
“We are thrilled to be part of this launch and bring some of our most popular and targeted programming, including Adult Swim’s ‘Robot Chicken’ and ‘NASCAR.COM,’ to this platform direct to gamers via Xbox Live on Xbox 360 as part of their online gaming and entertainment experience. Partnering with Xbox Live represents the ideal environment to extend the relevant Adult Swim and NASCAR.COM brands and reach our fans in the coveted 18–34 demographic.”
- Dennis Quinn, Executive Vice President, Business Development, TBS Inc.”
“The move to digital distribution of video programming is not entirely surprising for Microsoft. The company faces stiff competition this holiday season from Sony (Charts) and Nintendo. Sony’s PlayStation 3 is expected to offer a similar service, though this will not be available when the system goes on sale Nov. 17.”
“Peter Moore, Microsoft’s corporate vice president for interactive entertainment, said the service was initially intended to make the Xbox more versatile and therefore more attractive. “Direct revenue from this over the long term could be important,” Mr. Moore said. “But this is also another reason to buy an Xbox 360.”
“The Xbox Live Video Marketplace opens for business Nov. 22—the anniversary of the Xbox 360 launch— with content from a variety of companies including Turner Broadcasting, Viacom, Paramount Studios, CBS, Warner Brothers. and Ultimate Fighting Championship This was one of the expected directions for Xbox 360 but, as I wrote earlier this year, the chokehold on supply that kept the core gaming audience from being served initially, effectively postponed outreach beyond gaming. This latest move plays off the already existing Xbox-TV connection. It’s also a one-up area for Microsoft: Xbox 360 owners won’t need Apple’s iTV—unless they’re big Disney fans.”
“Pricing has yet to be announced, but I’m told that movie rentals will be competitive with Blockbuster or pay-per-view rates and TV shows will likely match iTunes.
And it really all makes sense. Microsoft will soon launch its music/video player Zune and its console is already capable of streaming aural and visual delights off Media Center PCs. This neatly ties together the various media lines.
This move is the first of its kind in the console realm. Now Microsoft must wait to see how its 4 million users react when the service goes live on the 22nd.”
“The Xbox 360 launched just one year ago. The combination of Xbox 360, Windows Media Center, and the soon to be released Zune music device puts Microsoft in a great position for home entertainment. Games, music, TV shows, music, photos, and interactive communities all working together on one device and viewable on your TV screen. Oh, and there is more coming. Stay tuned for more Live services. It is going to be tough to keep up with all the announcements coming from Microsoft over the next few months. It just gets better every day.”