Archive | Advertising RSS feed for this section
blinkcharger-e1294675319909

ECOtality: Blink Network fanboy brand video

When I found the media room section on the ECOtality site it seemed like a great opportunity to make something. I got together with Jason Vise and Tom Kounelis and put together a little video that we think quickly describes the value proposition of the Blink Network. We got Lindsay Starke to do the voice over. Check it out!

Read more

Mobile Venture Capital

A new report on GigaomPro (subscription required) looks at the venture capital environment for mobile and wireless companies. This first chart shows the total VC investing from Q3 09 to Q2 10. The report cites two main factors that are driving VC investments, smartphone penetration and the Internet of Things. The first one is no […]

Read more

How to beat (compete) with Google locally

Terry Heaton takes a look at how local media can try and compete with Google for local media dollars. From the post: “So in order to compete with Google at the local level, we also must become an advertising system. There are a variety of ways to go about this, but here are five things […]

Read more

TV ads not on TV

Advertising HD TVs in a different way. From the comments: Official Aurea site here. Go take a look at the site. It takes an amazingly long time to load and then… what? Ok, its a reveal site but come on. The only thing you can do is send them your email address. No mention of […]

Read more

MySpace TV

In a bid to compete with Youtube, MySpace announces plans for MySpace TV. From Adweek: “News Corp.’s MySpace will launch an enhanced beta version of its video site this week designed to compete with Google’s YouTube. “This is the next step in the evolution of video on MySpace,” said Jeff Berman, gm of video at […]

Read more

ClownCo gets a leader: already worth $1 billion!

The not-yet-named joint venture between NBC and News Corp has named a leader. From Lost Remote: “Former Amazon.com senior VP, Jason Kilar has been named to head up the video joint venture organized by NBCU and News Corp. Kilar had written up the business plan for Amazon’s entry into the video and DVD business. A […]

Read more

Bud.tv: not dead yet

Adweek reports that Bud.tv is making some changes. From Adweek: “Among the changes Bud.TV plans to implement are: Putting its content—tagged with Bud.TV—on more popular sites like YouTube, AOL and Yahoo to gain awareness and encourage people to check out more on Bud.TV. Reducing Webisodes to mostly one minute from the previous 5-6 minutes. Changing […]

Read more

Hearst partners with Youtube

Hearst partnered with Youtube to create Youtube channels for five of their local TV sites. From WSJ: (subscription required) “Hearst-Argyle Television Inc., one of the nation’s largest operators of local TV stations, will distribute news, weather and entertainment video to Google Inc.’s YouTube in a revenue-sharing agreement. The deal marks the first time TV stations […]

Read more

Bud.tv down the drain

The WSJ is reporting (to subscribers only) that the writing is on the wall for Bud.tv. From NewTeeVee: “During an investor conference call yesterday, Chief Executive August Busch IV said Bud.TV will “probably fade.” Data show the number of unique visitors to the site in March dropped 40% to 152,000 from the month earlier, according […]

Read more

Citysearch local video

More trouble for local broadcasters. From the press release: “Video on Citysearch is the first of many enhancements that our audience can expect to see from us this year,” said Jay Herratti, President of Citysearch. “Leveraging our trusted content, we will continue to introduce new features designed to provide consumers with the best local experience […]

Read more
Follow

Get every new post delivered to your Inbox.