BMW EVolve: EV readiness campaign

BMW’s EVolve campaign is the most compelling and comprehensive push into the consumer mindset for switching to electric vehicles of any car manufacturer to date. The campaign features a four part documentary movie with some heavy hitters talking about big concepts of change, an iPhone app that let’s you track your current driving habits to see if you are compatible with an EV vehicle (probably yes!) and then a web based ash board that let’s you do something. I have not gotten to that part yet.

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