Coke is taking a different approach with its new Happiness Factory promotion. From AdWeek: “For the sequel to the Cannes Silver Lion-winning (and Emmy-nominated) “Happiness Factory,” Coke engineered a Hollywood-style premiere in Second Life. There is nothing like a movie to be able to tell the story of the world inside the Coca-Cola vending machine […]
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Tag Archives: Online Advertising
The Weather Channel’s blue box
August 8, 2007 
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Weather videos with ads for you! From Lost Remote: “The Weather Channel’s weather.com launched a new video player today they’re calling “Blue Box.” (No, I didn’t get the name at first either, until I looked at their logo.) In a press release, the player is described as being powered by Brightcove and DoubleClick. The player […]
Read moreMySpace TV
June 28, 2007 1 Comment
In a bid to compete with Youtube, MySpace announces plans for MySpace TV. From Adweek: “News Corp.’s MySpace will launch an enhanced beta version of its video site this week designed to compete with Google’s YouTube. “This is the next step in the evolution of video on MySpace,” said Jeff Berman, gm of video at […]
Read moreBud.tv: not dead yet
June 25, 2007 0 Comments
Adweek reports that Bud.tv is making some changes. From Adweek: “Among the changes Bud.TV plans to implement are: Putting its content—tagged with Bud.TV—on more popular sites like YouTube, AOL and Yahoo to gain awareness and encourage people to check out more on Bud.TV. Reducing Webisodes to mostly one minute from the previous 5-6 minutes. Changing […]
Read moreFox picks Brightcove
June 18, 2007 0 Comments
Fox has partnered with Brightcove to provide its network with ad supported internet video channels. From Paidcontent: “The pact will also give Fox the ability to target its broadband video directly to specific demos. Fox will able to use Brightcove’s social net functions, including the ability to solicit fan-submitted videos and add them to its […]
Read moreHearst partners with Youtube
June 4, 2007 0 Comments
Hearst partnered with Youtube to create Youtube channels for five of their local TV sites. From WSJ: (subscription required) “Hearst-Argyle Television Inc., one of the nation’s largest operators of local TV stations, will distribute news, weather and entertainment video to Google Inc.’s YouTube in a revenue-sharing agreement. The deal marks the first time TV stations […]
Read moreCitysearch local video
May 10, 2007 0 Comments
More trouble for local broadcasters. From the press release: “Video on Citysearch is the first of many enhancements that our audience can expect to see from us this year,” said Jay Herratti, President of Citysearch. “Leveraging our trusted content, we will continue to introduce new features designed to provide consumers with the best local experience […]
Read moreYoutube revenue split
April 18, 2007 0 Comments
Youtube comes to the table with its rev share plan…and its pretty much like all the other ones. From Variety: “Content creators who upload their videos to the site will be offered the option of having short ads shown at the beginning or end, with the resulting revenues split 50-50, according to Howard Lindzon, founder […]
Read moreClown Co.: DOA
March 27, 2007 0 Comments
Changes is Good thinks the new effort by everyone not Google is going to fail. From the post: “The three main reasons its sure to flop are: 1) Control. The networks are creating the site in the hopes of controlling how their content gets used, shared and distributed online. I’d guess that in a dank […]
Read moreDoubeclick: Video ads get more clicks than image ads
March 26, 2007 0 Comments
More good news for online video advertising. From the press release: “Video click rates are far higher than image format ads Because of their ability to convey a story through sounds and motion, most advertisers think of online video ads as a format for driving brand awareness. When judged on the basic direct-response metric for […]
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