Near Field payment comes to Atlanta

Cingular announces a trail in Atlanta for near field communications payment for Philips Arena.

“During the trial, Atlanta Thrashers and Hawks season ticket holders with Chase-issued Visa credit accounts and Cingular Wireless accounts can make contactless payments at concession stands and access mobile content from numerous locations throughout the arena. Users can purchase items by simply holding their Nokia 3220 mobile phones equipped with Philips’ NFC semiconductor chips and ViVOtech software near a secure terminal. Approximately 150 contactless point of sale (POS) readers have been deployed by ViVOtech throughout Philips Arena.”

“By 2010, we expect that over 50 percent of all mobile handsets will incorporate Near Field Communication chips to enable short-range, easy and secure transactions,” said Erik Michielsen, director at market analyst firm ABI Research. “As a result, consumers will be able to download content by simply holding their phone close to a poster or advertising billboard. Users can purchase merchandise, food, tickets, and have these transactions charged to a credit card using account information stored in the mobile phone. The NFC implementation at Philips Arena demonstrates NFC stakeholders, including chipmakers, card issuers, device makers, mobile carriers, and content providers, are progressively more willing to collaborate on NFC solution development. This type of co-development is essential to NFC market growth and maturation.”

From Phonescoop:

“Near Field Communication (NFC) is a technology similar to RFID, but only works when the chip is within a few inches of the reader. It can work as a credit card, debit account, or a myriad of other functions such as train ticket or door key. FeLiCa, a technology based on NFC, has already been adopted as the standard contactless system by all Japanese carriers, banks, and many transportation systems as well. Previously Motorola conducted NFC trials in Florida with the help of Mastercard, which brands NFC as “PayPass.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.


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