From the article: “If I had to make one prediction I would say that’s going to explode, [it’s] mobile media,” said Charles Rutman, North America chief executive of media buying agency MPG, at Reuters’ November 2005 advertising summit.
What follows is a good bullet point list of challenges written in a marketing person friendly manner.
I like this one: “Apple’s iPod. With so many of its music players in the shirt pockets of America, can any mobile phone hope to mimic the success? And with the launch of the video iPod, where will media providers gravitate?”