Fox goes D2C

From the press release:

“The News Corp. subsidiary launched Mobizzo, an Internet storefront featuring content from Fox brands including “Family Guy,” “Napoleon Dynamite” and the upcoming film “Ice Age: The Meltdown.”

Catchy name…

“The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell phone users around the world,” said News Corp. Chief Executive Officer Peter Chernin. “From Fox television and movie properties to original content produced directly for the mobile audience, we think we can create a unique and compelling mobile entertainment offering and deliver it directly to the consumer.”

At the bottom of every page, in small greyed out letters:

“T-Mobile users cannot download games from Mobizzo yet. Check back soon!”


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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