M:Metrics: Mobile Game Consumption

I missed this Monday but M:Metrics released another round of stats, this time on games.

From the press release:

“National carriers have added on average of about 59 titles to the storefront on the leading devices used to download content over a five month period since September 2005. Yet, despite a broader selection of game titles, consumer’s appetites for then is largely unchanged.

“As all carriers more aggressively promote subscription-based models, they are also testing price inelasticity by gradually inching up average pricing,” said McAteer. “To grow the market, carriers must work in tandem with publishers to provide real value for a more expensive subscription, rather than treating it as just another pricing tactic.”

U.S. Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: January 2006
Activity Projected Monthly Reach (000s) Percent U.S. Mobile Subscribers Change
Sent Text Message 62,421 34.1% +2.4%
Retrieved News and Information 19,008 10.4% +2.3%
Purchased Ringtone 18,372 10.0% +3.9%
Used Photo Messaging 17,971 9.8% +5.7%
Used Personal E-mail 14,026 7.7% +4.3%
Used Mobile Instant Messenger 11,979 6.5% +3.6%
Used Work E-mail 8,479 4.6% +7.5%
Purchased Wallpaper or Screensaver 7,372 4.0% +2.7%
Downloaded Mobile Game 6,006 3.3% (-0.7%)

Source: M:Metrics, Inc., Copyright © 2006. Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending January 31, 2006, n= 35,649

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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