“Mobile operators should look at offering single-fee, unlimited data access plans to their HSDPA services if they want to see the technology take off as broadband has, according to an analyst.

High-speed downlink packet access
, the touted successor of today’s 3G mobile networks, is a beefed up version of the Wideband CDMA (WCDMA) technology, which improves the downlink speed and is capable of supporting data connection of up to 1.4Mbps.

One driving factor is the availability of single-fee, unlimited data access plans, which mobile operators are still reluctant to offer, he said. “Looking at the fixed [data services] world, broadband uptake only truly took off after the introduction of flat-rate tariffs and the settling of average monthly fees at around €25,” he noted, citing Informa’s research on the European market.

Gartner predicts that sales of HSDPA handsets will reach 6.3 million this year and will jump to 102 million by 2009.”


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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