In-Game Advertising: Advice from Your Mom

Fran Kennish lays down the law for advertisers thinking about making some in-game ad buys.

From the article:

“With revenue expected to break the $10 billion mark this year and garner over $300 million in advertising investment, the gaming industry represents a strong marketing opportunity.

Video gaming offers the opportunity to connect with traditionally difficult-to-reach consumers– young affluent males. It attains the fourth-highest reach (after TV, internet and radio) against teens and heavy gamers. Not only can in-game advertising efficiently reach key consumers, it can also reach them while they are actively engaged with the medium.

Ready to play?”

I wonder which games Fran is activly engaged in. WoW? Probably a straight up HALO player…

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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