TV Not the Triple Play Driver

With all of the US telcos holding out bandwidth for IPTV, you have to wonder. So does Telecom Magazine.

From the article:

“But to gain market share and the high ARPU, Paolo Agostinelli, Fastweb’s CMO, stresses the need to first offer a very competitive voice and internet access service with perceived value – it is only then can you hope to reel in the even higher ARPU triple-play subscribers who use TV.

“TV has not been a strong reason to buy Fastweb for those not interested in voice/internet services,” he said at the IPTV World Forum today. “Before you can offer triple play, you have to be seen as the best [value for money] on each of the different services [video, voice, internet].

Uncategorized

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: