Apple TV

Lost Remote points to and article by Ashlee Vance titled, “Apple TV : Wait and Sue.

From the article:

“Now, Apple has had to show the mogul crowd how to do a subscription service right by this week offering a discount on TV shows (The Daily Show and The Colbert Report) and letting consumers keep their programs.

The pigopolists would never figure this stuff out on their own. They would never have agreed to meet in one place – iTunes – without the charismatic Jobs showing them the way. Companies like ABC and NBC would have taken years to push their TV shows onto the interweb at a somewhat sensible price.

While CBS executives scratch their bums wondering why they believed that rocking BusinessWeek story about Google, Apple has teamed with Comedy Central to sell episodes of The Daily Show and The Colbert Report as part of a discounted, quasi-subscription package.

We’ll all look back on this deal as the day that TV delivery changed in earnest.

To compete well in the next five or so years, on-demand cable must go a similar route and free up its programming.

If not, it seems Apple will saunter into the TV market and become a major, major player. For unexplained reasons, no one seems to want to do this kind of work themselves. They’d rather let Jobs own them and then bitch about it.

Flounder first, sue later. That, after all, is the Hollywood way.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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