Eyetracking with Jacob Nielsen

The MIT Advertising Lab points to a study by Jacob Nielsen on eyetracking.

From the post:

“Jakob Nielsen has conducted an eyetracking study of webpages and is planning a series of workshops to share the results. “Is “text-box blindness” getting to be as bad as “banner blindness”? We don’t know yet, but in our eyetracking study, users didn’t look at the Google ads in the right-hand margin of this page any more than they did banner ads.””

About the image: (image: NN/g)

“Is “text-box blindness” getting to be as bad as “banner blindness”? We don’t know yet, but in our eyetracking study, users didn’t look at the Google ads in the right-hand margin of this page any more than they did banner ads.”

Uncategorized

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: