The State of News Media 2006

Via Lost Remote, “The State of the News Media 2006,” is released.

From the report:

That said, traditional media do appear to be moving toward technological innovation — finally . In earlier reports, the real investment and creativity in new technology appeared to be coming mostly from non-news organizations like Google. Traditional news outfits, in practice if not in rhetoric, treated the Internet as a platform to repurpose old material. While the evidence is sketchy and the efforts are frustrated by newsroom cutbacks, in 2005 we saw signs that the pattern was beginning to change.

In that transition, several big questions remain unanswered. One is whether younger audiences care anything about these traditional news brands. Another is, even if these legacy media do finally try to move online seriously, can they change their culture, or will they succumb to the natural tendency to favor their traditional platforms?”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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