The Six M’s of Mobile TV

Tomi T Ahonen has a nice artile up talking about Mobile TV. He lists six M’s of successful mobile TV integration.

From the article:

The first of the Six M’s is Movement, escaping the fixed place.
The second of the Six M’s is Moment, expanding the concept of time.
The third attribute is Me, expressing oneself.
The fourth M is Multi-user, or extending into the community.
The fifth of the Six M’s is Money, expending financial resources.
The last of the Six M’s is Machines – empowering automation and gadgets.

Go read the article for it to make more sense.


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

2 Responses to “The Six M’s of Mobile TV”

  1. Hi Daniel and the Think D2C blogsite

    Thank you for referring to the article. As a little bit of further background, the Six M’s is a service creation theory for the mobile phone, developed by Tomi Ahonen, Joe Barrett & Paul Golding. It evolved from our 5 M’s which are perhaps best described in my second book, m-Profits: Making Money from 3G Services. The theory is both a service-creation tool and a concept evaluation tool and I have spoken about and written about it a lot, and it is now referenced in about a dozen books. It is called the only comprehensive service creation theory for the mobile industry that explains how to build billable value to any digital service when deploying it to mobile. Obviously this time I used the tool to illustrate its use in mobile-TV applications.

    Your readers might also enjoy my blogsite – – which following my fourth book, Communities Dominate Brands, is perhaps even closer to the themes at this blogsite. Please do visit the blogsite and take a look.

    Tomi Ahonen 🙂
    four-time bestselling author and consultant

  2. daniel davenport Reply March 26, 2006 at 2:46 am

    Hey Tomi

    Thank you so much for stopping by!

    Nice blog – I will link it up. I agree that many of your topics are on theme for think d2c. You are coming at it from a different (more experienced) perspective that I really like.

    I look forward to being a regular reader.


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