Data Use on Cellphones by Age

Paul Kedrosky catches a survey on AdAge on no voice usage for cell phones by age.

From the post:

“Some striking data from an AdAge article on age-related differences in cellphone use for non-voice purposes. Across news, weather, sports, movies, and search, there are huge differences between the 13(!)-17 demographic and everyone else.”

From the article:

“Just 12% of children aged 8-12 have a wireless phone, but that jumps to nearly half — 49% — for ages 13-15, according to a Harris Interactive youth survey last year. By ages 18-21, cellphone penetration (81%) is in line with the average for all adults (80%).”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: