mBlox and New Vision’s D2C

mBlox and New Visions have launched an off portal music download service with a single fee for downloads.

From the press release:

“mBlox, the world’s largest mobile transaction network, and New-Visions, a mobile specialist focused on providing marketing solutions to the entertainment industry, are launching the first off-portal music track download services where consumers pay ‘one price’ to download music with no additional operator data charges.

The operators’ data charges for downloading content are often cited as the reason for the slow uptake of rich media services on mobile. Currently consumers are not only paying for the value of the content via premium billing but also for the cost of the data traffic to deliver the content. Consequently, songs that are approximately 1MB in size can cost consumers the GBP 1.50 charge for the song plus an additional GBP 8 in data charges (data charges may vary). These extra charges make the cost of downloading to mobile unacceptably high and can put consumers off downloading music or other media content.”

Uncategorized

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: