Nation Wide WiFi will be Ad Supported

Om has a post up today about the coming national WiFi or wireless network.

From the post:

“In five years, most major metros and suburbs will have ubiquitous Wi-Fi based broadband coverage says Chuck Haas, the co-founder and chief executive officer of MetroFi, a Mountain View, Calif.,-based start-up that is rolling out metro wireless networks. He thinks most metros and suburban areas in the US will be WiFi hot-zones, by end of the decade.

Haas believes that the an ad-supported access model will work in the case of WiFi based metro broadband offerings, primarily because the cost of deploying the networks is so low. According to some estimates, it costs about $10 million to unwire a big city like Philadelphia.

This is the primary mode of monetization for Google, which has just published key patents that help the search giant monetize the wireless nets more effectively.

Patent application No. 20060058019 seeks to develop a system for dynamically modifying the appearance of browser screens on a client device when connecting to a wireless access point. Under the patent, the browser’s appearance would be modified to reflect the brand associated with the wireless access-point provider. The patent application says that Wi-Fi Internet access would be provided freely to customers in exchange for their agreement to receiving ads on their devices.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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