Trendwatching: INFOLUST

The Trendwatching April report is out and it covers a trend called INFOLUST. One of the tactics they focus on is the barcode camera phone reader.

From the article:

“But just for a moment, marvel at how incredibly addicted consumers have become to getting instant access to any kind of useful and relevant information. In fact, consumers are experiencing nothing short of an all-encompassing INFOLUST:

“Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the cheapest, the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratification is upon us.

So forget information overload: this desire for relevant information is insatiable, and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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