Online Traffic Shifting

The Washington Post takes a look at internet traffic.

From the article:

“While growth is slowing at most top Internet sites, it is skyrocketing at sites focused on social networking, blogging and local information.

Top-ranked sites growing the most, ComScore’s data showed, were Blogger.com, a personal publishing site; MySpace.com, where young people do virtual preening and share musical tastes; Wikipedia, an open reference site jointly edited by millions of people; and Citysearch, a network of local guides focused on cities.

The number of monthly visitors to each site rose at rates ranging from 185 percent (Citysearch) to 528 percent (Blogger.com) between February 2005 and February 2006. Their growth far exceeded the 4 percent increase in overall Internet visitors in the United States during that period.

“The growth in blogging reminds us the Internet is fulfilling its original promise about participation,” said Gary Arlen, a research analyst and president of Arlen Communications Inc. “This medium empowers users in such a way that they can do what they want and be heard.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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