MocoNews CTIA General Impressions

MocoNews has an overview of the CTIA event.

From the post:

“A lot of people were talking about the need to improve the buying experience of the customer. It was hard to run national ads for content on carriers decks because there is no clear way to tell people how to get it.

All the big brands I spoke to were continuing to target the operator deck because 95% of sales were still through them. Interestingly, carriers are more open to supporting off-deck portals and billing.

A year ago everyone was saying how they were dead against it, and now people are saying the carriers have realised they need to support off-deck and they are…to greater or lesser degrees.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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