A Primer on Online Video Viewing

From the Online Publishers Association, a new report titled, “From Early Adoption to Common Practice: A Primer On Online Video Viewing.” (PDF)


  • Watching video online is becoming routine, with one in four viewing at least weekly
  • News and entertainment videos are amoung the most frequently watched online
  • Veiwes go to multiple destinations for video – and then surf more
  • Online video viewers have attractive demographics
  • Online video viewers are cross-media consumers
  • Viewers are receptive to video ads and driven to act
  • Consumers are willing to pay for online videos to get freedom of access

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: