Om Says No Yahoo Wifi

Om doesn’t think the latest rumors about Yahoo offering a free WiFi service are true.

From the post:

“The first reason Yahoo is not going to go off on a WiFi binge is because of its past: the company has a very healthy and strong relationship with the Baby Bells. The relationship is pretty simple – Yahoo stays out of the access business, and Bells drive traffic to Yahoo sites.

The second reason Yahoo is not going off on a WiFi-tanget, is actually the first reason. AT&T, Yahoo’s staunchest ally, has cobbled together a big enough WiFi footprint around the country through internal efforts and partnerships with the likes of Boingo and GRIC.

The bottom-line is that Yahoo can easily re-sell these wi-fi networks, or offer for them as free ad-supported service.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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