1% Watching Mobile TV

A New York Times article points out a recent study by the NDP Group. With about 25% of current cell phones being video capabile, only 1% of users reported using them to watch clips.

From the article:

“Worse for the industry, most of those who do watch video on their cellphones have been with their current service provider for at least three years, meaning that they were not drawn by the availability — or the marketing — of mobile video. Wireless providers have been banking on video’s ability to draw new customers.

“Many, many people just use their phones as a device to make and receive calls,” said Drew Hull, research director for mobile content at the NPD Group. Until the price of video service drops, he said, “they still have no interest in paying extra for that service.”


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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