Lost Remote: Earlier Themes of NAB

Following up the Jeremy Allaire keynote, Lost Remote is sensing a theme at NAB: Content needs to change.

From the post:

“I sense an early theme beginning to develop here at NAB-RTNDA. Not a theme of the convention, per se, but it’s dominating the discussion among our Lost Remote team.

Sure, technology is exploding and content is king (as NAB’s Rehr spoke about earlier today), but it’s not traditional broadcast-style content that holds so much promise. It’s personalized, tailored, one-to-one content that thrives on interactive platforms.

I hate to say it, but most broadcasters are consumed with extending their broadcast-style content instead of creating new content that connects with consumers on a personal level.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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