Lost Remote: Jeremy Allaire’s NAB Keynote

Lost Remote has a post up covering Jeremy’s keynote address.

From the post:

He begins by mapping out the promises of internet TV: open distribution, consumer choice, multi-screen delivery and content owner control. A broad overview for the broadcast folks in the crowd.

He breaks down internet TV businesses to broadband channels (destination sites, pay media solutions, TVs and devices) and syndication networks (portals and destinations, web affiliates and syndication marketplace.)

Where to reach consumers? Four ways: branded destination site, branded affiliation and syndication, portals and aggregators, licensed (unbranded) syndication.

There is a broader shifting landscape in advertising and marketing as a whole… the brands that advertise in TV shifting away from short-form ads to forms of advertising with deeper engagement.”

Question about how to influence ad agencies to understand online video and monetize it today. “We’ve crossed a threshold that mainstream brands… can attract premium CPMs and make money… the niche brands have to establish different kinds of advertising relationships… no magic to this… must have great content… The key is for new ad models that we haven’t yet seen… performance models like Google AdSense… with highly-targeted ads.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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