MediaFLO’ Citywide Coverage During NAB

MediaFLO annouces that the FLO technology will be providing multipe channels of mobile video during the NAB in Las Vegas.

From the press release:

“A key design advantage of FLO technology, versus competing multicast technologies, is that capacity does not have to be sacrificed for quality or coverage. We view all three of these factors – capacity, quality and coverage – as ‘must-haves’ for a successful wireless multimedia offering and FLO technology was specifically engineered to optimize performance in each of these areas,” said Rob Chandhok, vice president of engineering and international market development for QUALCOMM MediaFLO Technologies.

“Our demonstration at NAB2006 is intended to show how FLO technology can enable up to 16 channels of video content at QVGA quality, all while being delivered in a cost-effective manner, using fewer transmitters than competing technologies to cover an entire market.”

Engineered specifically for the mobile environment, FLO technology offers several advantages over other mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Specific performance features of FLO technology in a 6 MHz channel include:

  • Support for transmitting up to 20 streaming channels of QVGA-quality (320×240 pixels) video at up to 30 frames per second, 10 stereo audio channels (HE AAC+ parametric stereo) and up to 800 minutes of distributed Clipcast™ content per day (short-format video clips)
  • An average channel switching time of less than two seconds”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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