Sprint’s MyFoolPhone

As I started to read this press release from Sprint I thought, “this is kind of a stretch,” but it gets even better towards the end.

Sprint launches MyFoodPhone:

“MyFoodPhone will provide Sprint camera phone users access to the world’s first nutrition service based on the use of camera phone images and video feedback. MyFoodPhone allows Sprint customers to conveniently track their food consumption and have easy, remote access to nutrition counseling based on their eating habits.

“Sprint is offering MyFoodPhone as the latest extension of how customers can use their camera phones to enrich their lives,” said Pierre Barbeau, general manager of Picture Mail for Sprint. “MyFoodPhone is a lifestyle solution for anyone who wants to get help making healthy eating choices – by using the photos they take with the one device they always have in their pocket.”

Ok, so that’s all well and good right? You have to try and number of angles when bringing new solutions to market. Then there is this:

Customers receive video feedback on their eating habits biweekly for only $9.99 a month.”


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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