Accenture Interactive Network

Also via MIT Advertising Blog, Accenture has just installed a huge interactive screen at O’Hare international airport.

From Accenture:

The Accenture Interactive Network made its debut at Chicago’s O’Hare International airport in 7-feet high by 10 feet wide, high-definition, interactive screen format that will deliver topical news, weather, sports and entertainment features. Thousands of people will be informed and entertained by this new technology while traveling through one of the nation’s busiest airports.

The O’Hare installation is the first of what Accenture believes could evolve into a network of interactive, wall-sized screens that deliver a variety of information to the fingertips of users. The Accenture Interactive Network could one day link multiple screens in a way that maximizes content distribution with the flexibility to choose independent content for each location/screen or the same content at each location, depending on the business need.

The interactive screen is operated by touch and can be accessed by two people at one time. The large-scale screen also makes it possible for other passersby to share the experience by viewing information from behind the primary user.

The debut screen at O’Hare measures 10 feet wide and 7 feet tall. The screen is housed in a specially-designed, stand-alone enclosure measuring 14 feet wide and 10 feet tall.

The hardware platform for the Interactive Network consists of multiple Microsoft XP-based workstations equipped with high-end graphics cards to drive displays. Additionally high-resolution cameras are leveraged to provide touch capabilities for simultaneous usage. The screen consists of a series of nine rear-projection DLP screens fastened together to display cohesive images at a clarity of 2100 x 1200 pixels/resolution. The network is managed and updated from a remote location to allow for content to be adjusted regularly.

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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