From MIT Advertising blog:

“MySpaceMan claims to be the “first Myspace Advertising Agency of it’s kind” and says it uses its own profile to gain tons of friends and then leaves promo comments on their profile pages. The price of a thousand friends these days? $79.”

The post points to this from O”Reilly Radar:

“The most intriguing bit describes how MySpace is starting to think of advertisers as members: “The bigger opportunity, however, is not so much selling banner ads, but finding ways to integrate advertisers into the site’s web of relationships. Wendy’s Old Fashioned Hamburgers, for example, created a profile for the animated square hamburger character from its television campaign. About 100,000 people signed up to be “friends” with the square.”

This new model of social-network advertising could be as disruptive and powerful as Overture’s introduction of relevancy-based search advertising, which was then exploited by Google to turn the industry on its head. The exploration of new business models for Web 2.0 is really just beginning. Keep your eyes out for transformative business model innovations.”


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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