Enpocket Mobile Media Monitor

From the press release:

Enpocket, a global mobile media company, today unveiled findings from the latest Mobile Media Monitor.Half of all surveyed said they are interested in sharing pictures with friends and family. 33% would like to use their mobiles phones to make or receive video calls, a wish that may become reality with faster data rates on the horizon. 29% want to use their phones to download songs.

Multimedia Messaging Service (MMS), an extension of SMS that allows mobile users to exchange messages including a combination of text, color pictures, video and audio, is becoming more mainstream. In the 25-34-year-old demographic, MMS usage is now at 20%, a six-month growth rate of 100%.

With increased interest in MMS and photo sharing, many brands are looking to applications like mBlogging and peer-to-peer photo sharing, applications that best leverage camera phones.

The 18-24 year-old age group, who have traditionally been perceived as early adopters, have been slower to begin using MMS – 11% now use the service, however this still represents an increase of more than a third over the last six months. SMS continues its rise as the messaging medium of choice amongst this younger demographic – usage is now at 82%, compared to 51% in the 25-34 year old age group.”


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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