dana boyd: Helio and MySpace

dana is not too excited about the Helio launch.

From the post:

“When i heard that the Helio was going to launch with MySpace on board, i got super super excited. Like IM and email, MySpace is a perfect application to bridge web and mobile interactions. Sure, it only would include the communications messages and not really take advantage of the mobile issues with social networks, but it would be a good step, no?

The target would inevitably be 16-30, an ideal target for dealing with mobile sociability. I was anxiously awaiting the launch, figuring that if anything could push youth to center around a technology, it would involve MySpace. From MySpace, you could actually start innovating with youth networks, location-based activities, image sharing, etc. Opportunity!

And then they launched. What marketing asshole chose the prices? $85 a month minimum on top of a $275 phone??? Has anyone not noticed that the target youth market is using the free generic phone and a $40 a month plan? You need to lure them away from their T-mobile/Sprint/Verizon plan and entice to come over. You need to do this en masse, with enthusiasm. You cannot do this for $85 a month on top of a $275 phone. ::sigh:: Opportunity lost.

There are two ways to get mobile social applications going:

  1. A population needs to have access to a universal interaction platform which (except for SMS and dialing) means being on the same technology;
  2. Carriers/handsets need to standardize and open up to development by outsiders.”
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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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