Bob Iger’s Earning Report Call

Paid Content has a summary of the earnings call with Bob Iger.

From Paid Content:

During Tuesday’s earnings call, Iger spoke of watching Sunday’s episode that morning on ABC.com and being “amazed” by the quality of the video; he described the Tylenol ad as “very effective.” Iger also explained the timing of the ABC.com streaming trial: he said it was planned to show advertisers “a real demonstration” of what ABC has to offer in the upfront “rather than talking about something that was purely speculative.”

“Well, I think this is an evolving platform, and there are a number of possibilities, but from the early experience that we have had, I think it is safe to assume that some form of free-to-the-consumer experience will continue that is advertiser-supported. … I can tell you that as we see it, this is not an experiment. We are in this for the long run.”

“One of the things that I like about both the ABC business and the Disney Channel business is that these are platforms that generate enough revenue to not only impact the bottom line positively, but fuel our investment in high-quality branded content that we can then use on new platforms like ABC.com or Disney.com, or iTunes … or that we can use internationally.”

“In terms of the overall online strategy, the focus of the company is to really build out ABC.com, Disney.com, and ESPN.com … to be what I will call networks of the future.

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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