TiVo and Brightcove Partner for Broadband Content

This is a fairly big move for both companies.

From the press release:

TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVR), and Brightcove, an Internet TV pioneer, today announced an agreement that will enable broadband video published through Brightcove to be distributed directly to TiVo subscriber set top boxes.

“TiVo has revolutionized television viewing and Brightcove is bringing about major changes in consumer viewing of broadband-delivered video,” said Tom Rogers, President and CEO of TiVo. “Through this new partnership the process of delivering Internet based video to TiVo users will be significantly facilitated.”

The partnership will provide a method for almost any publisher of broadband video using Brightcove’s Internet TV services to distribute content to TiVo subscribers. It also opens the possibility of monetizing the distribution through advertising, subscription plans, or pay-per-view. Initially, all content will be offered for free to TiVo subscribers and may carry advertising within the content.

“TiVo has been a powerful factor increasing consumer choice and control over television viewing experiences. The Brightcove partnership will further empower consumers by allowing TiVo subscribers to find broadband video content via their TiVo or PC and send that content directly to their TiVo box where they can view it whenever they choose,” said Jeremy Allaire, founder and CEO of Brightcove. “TiVo subscribers will gain access to the largest, most powerful content platform ever offered – the Internet. If it’s on Brightcove, you’ll be able to watch it on your TV using your TiVo box.

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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