About.com Launches Brightcove Channel

I have another post about Brightcove on the way, but first, About.com launches a Brightcove channel.

From the press release:

“About.com today announced the launch of a new streaming video player that will support expansion of the amount of high-quality broadband video content offered and enhance the viewing experience on the site. The new player developed by Brightcove – an Internet TV pioneer – offers advertisers new opportunities via contextual advertising and bundled syndication packages targeting niche audiences.

“Our partnership with Brightcove is an important aspect of our strategy to extend our deep text and pictures content into the broadband arena,” said Scott Meyer, president and chief executive officer of About.com. “About.com’s new player marks our latest move to scale our high-quality online video offering and to offer advertisers unique and compelling ways to reach our consumers.”

“About.com is a leading new media company that is creating the type of content that is in demand, and it’s innovating to take advantage of the new opportunities being shaped by Internet TV and broadband channels,” said Jeremy Allaire, founder and chief executive officer of Brightcove.


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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