EA’s Mitch Lasky

The street has an interview with Mitch Lasky of EA Mobile.

From the interview:

What have you found out about which games work on mobile phones?

Casual games, broadly distributed. It’s as simple as that. It’s a mass market, so it’s not gamers. And I think that’s a mistake that a lot of people have made.

You were talking about 57,000 SKUs. How many copies will any one of those sell?

In this upcoming year, not that many, because the business is very much a catalog business. It’s much more like the music business than like the film business or the games business. Gameloft is a good example. They just released their first-quarter results — 94% of their revenue was catalog in the first quarter.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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