Google Adsense Videos: Update

Video ads are here from Google.

From the USA Today story:

“Google will begin distributing online video ads for the first time later this week, continuing the Internet search engine leader’s effort to diversify beyond the static written messages that generate most of its profits.

The video expansion, announced late Monday, will affect thousands of websites that rely on Google to post ads related to the surrounding material on a page. For instance, a news story about housing might prompt Google to display an ad for real estate agents.

Google isn’t allowing the video ads to appear on its own website — a heavily trafficked destination that produced 58% of its $2.25 billion in revenue during the first three months of this year

“A certain segment of advertisers have told us that they want richer and more engaging messaging capability,” said Gokul Rajaram, product management director of Google’s AdSense program.

The appeal of Google’s video ads might be dampened by controls that will prevent the messages from automatically streaming across a Web page. Google instead will display graphics promoting video ads that won’t be played unless a viewer clicks on a play button.”

Lost Remote points to The Superficial, which is running Google Video Ads.


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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