MEX: Defining Community

Via MocoNews at MEX:

Frederick Ghahramani, director and co-founder of AirG, Vancouver-based mobile social networking specialists. He defined community with four key elements:

  • Identity. How the user is represented.
  • Presence. Tools like IM and ‘online now’ indicators.
  • Interaction. Content sharing, comment functions and so on.
  • The user interface and experience fits round any or all of those.

“Identity gives a reason to interact and presence makes the interactivity real time,” said Ghahramani. Pointing to his own MySpace page, he said: “What I see here is Blogger and Photoshare and then elements of Match.com, only not done as well, Friendster, only not done as well, and Napster – only not done as well. MySpace has become successful by playing a combination game.”

“How do you combine identity, presence and interactivity on a 90×50 pixel screen?.” Embed user interfaces that mimic an online experience are promising. “UI is the most important thing when it comes to mobile comunities. Ultimately it’s going to be UI innovation that will drive market success.”

Uncategorized

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: