All Websites are the Same

A CNN Money article highlights a fact: all websites are basically the same.

From the article:

“Any Web site can host text, audio and video, it can facilitate connections and communication between users, and it can enable those users to create and display their own text, audio or video.

But this new media egalitarianism strikes an even deeper blow against conventional thinking – and existing business models. While it hasn’t much happened yet, what if big consumer brands decide to take their audiences and become media brands as well? If Coke, for example, could in effect operate its own TV station online, would it still buy hundreds of millions of dollars worth of ads in other media?

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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