American Apparel in Second Life

I think there is going to be a bum rush for this kind of activity soon. 3pointD reviews American Apparel’s move into Second Life.

From the post:

Popular Second Life architect and content-creator Aimee Weber of in-world brand *PREEN* sends news that she’s just designed and built an in-world showroom for real-world fashion brand American Apparel. The store, located on a private island in Second Life, is set to open as soon as this weekend.

The fashions themselves are patterned after American Apparel’s real-world clothes, and were designed by several designers, including Aimee, though she wouldn’t say who else was involved.

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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