SL Business Magazine to launch August 1st

3pointD is covering the impending launch of a business magazine for Second Life.

From Post One:

SL Business is billed, as mentioned, as a branding mag, not necessarily your more mainstream business publication. What I’d really like to see is a publication that really collects and analyzes the data and hard news that’s out there in a fashion akin to the Wall Street Journal or Barron’s. Keep an eye on SL Business, though, because if the team can make it happen, it should be a good start.

From Post Two:

“Hunter, an American defense contractor based in Afghanistan, is acting as publisher for the venture, while Dalian, a creative director and photographer based in Manchuria, China, is the brains behind the scenes. The pair have hired Chloe Stanwell as director of ad sales, Faiyth Newell as Managing Editor and Charisma Toricellli as copy editor. While they declined to name early contributors, the first issue will weigh in at a whopping 30 pages or more, according to Dalian. Layout for the first issue is still being worked out.

The mag will be available for free in-world, distrubuted over the InfoNet system with weekly notecard supplements, and as a downloadable PDF on the Web. “There will even be a print version for sale in RL,” Dalian said, “but at the cost it is easier to download the PDF and print yourself.” Why no presence that’s readable on the Web itself? “We are not a blog, but a hybrid RL/SL publication,” Dalian explains. Hunter agrees: “It fits the needs of the average user.”


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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