First PR Firm with a Second Life Office

Had to happen sometime. And yes, its another Electric Sheep production.

From 3pointD:

“Text 100 claims to the first public relations agency to establish a presence inside Second Life. Among PR agencies with a RL presence, this may be true, but it’s important to note that there are already a handful of virtual PR agencies in existence, i.e., small firms and independent promoters who exist nowhere else but the virtual world. Text 100 is presumably shooting for real-world fish, though, and not the “local” businesses that virtual PR firms serve. What will be interesting will be to see whether an in-world presence helps Text 100 win real-world business.”


About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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