How Many SL Residents are there?

From 3pointD:

“Tony Walsh over at Clickable Culture flags a post on the new official blog of Linden Lab, makers of the virtual world of Second Life, that talks about the way LL reports the number of SL “residents,” i.e., people who are members of the service. This number has generated no small amount of contention in the past, and it turns out that much of the criticism has been well placed.

The number that is currently on our home page is a time-weighted average between “total number of signups ever” and “total number of logged in users over the last 60 days”,” writes LL employee Sally Linden. The problem has been that LL failed until now to indicate how the number was calculated anywhere on their Web site or within their world. Fortunately, the two numbers are being unwound. Starting sometime this week, LL plans to publish them separately on their Web site. As of last Friday, total signups ever stood at 493,563, and total log-ins over the last 60 days stood at 225,028.”

From the Second Life website:

Residents: 404,571
Online Now: 5,265
US$ Spent Today: 79,689
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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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