TBS CEO Phil Kent

TBS has been experimenting with new media models from CNN’s Pipeline to TNT’s Dramavision. Phil Kent talks with the Hollywood Report.

From the interview:

THR: You just announced plans to expand TNT into the broadband arena with the launch of Dramavision on Tuesday. What do you think that will do for TNT?

Kent: It creates new capacity for both viewership and revenue. We’re limited by the number of primetime hours we can program. This gives us a whole new primetime that we can populate with long- and shortform programming that people want to see. As our capacity increases, it allows us to sell advertisers viewership from both the Web and the linear service.

THR: Are there advantages for the Turner Broadcasting channels of being part of such a broader conglomerate as Time Warner or is synergy overrated, as some have recently suggested?

Kent: We call it the media value chain, from content creation to content aggregation to content distribution. We have a very powerful seat in every one of these chairs at this collective table, and there is an advantage to being able to sit around and have conversations with each other that is very hard to have with an external supplier or an external distributor.

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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