Adidas and Toyota in Second Life

Two companies annouced new presence in Second Life at the Second Life Community Convention this past weekend.

From GigaOm:

“First out the gate was an announcement from UK branding agency Rivers Run Red that they’d be creating a permanent presence for Adidas, with more than a couple dozen shoe models for your avatar to wear. (More details here. )

Not to be outdone, new metaverse developer Millions of Us (a sponsor of my SL blog, so take with a rock of sodium) announced they had an agreement with Toyota to offer an official, virtual edition of the Scion xB to Second Life residents.”

From 3pointD:

“The company plans to reach out to SL residents with products in the virtual world, and by getting feedback on what the Adidas and Reebok brands mean to them. The Adidas catchphrase “Impossible is Nothing,” for instance, will become a means of finding out just what “impossible” means to the SL market segment — where the word has an entirely different meaning from anywhere else. That’s according to a media agency executive involved in the project. Prototype shoes may also be released in the virtual world, and it’s possible that residents may even be able to alter these designs as part of the feedback loop.”

From 3pointD:

“The move would make sense for Scion, which aims at a younger set and already has a “build your own” feature on its Web site. As far as I know, this would be the first real-world auto model to come into SL. No word yet on who created the virtual version of the car, or which models will be involved, but chances are it was Francis Chung, currently SL’s hottest carmaker, whose Dominus Shadow fetched a pretty penny at auction to benefit the American Cancer Society recently.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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