Llya Vedrashko: Advertising in Computer Games

Still catching up from the long weekend. Llya posted his masters thesis. I have not read it yet but plan to soon.

From the Thesis: (PDF)

Abstract

“This paper suggests advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It complies, arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environements. The medium’s characteristics are compared to other channels’ in terms of their attractiveness to marketers, and the business environment is analyzed to offer recommendations on the relative advantages of in-game advertising. The paper also contains a brief historical review of in-game advertising, and descriptions of currently availible and emerging advertising formats.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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