Marketing Outpaces Ad Spending

Quick blurb from MediaPost:

“A lot of the marketing services sectors in the new marketing area are really targeted toward the 18- to 34-year-old. That’s where we see the growth in dollars really going forward,” says Leo Kivijarv, vice president-research at PQ Media, which helped VSS compile the report. Kivijarv says the new “vehicles” include things like “guerilla marketing, word-of-mouth, experiential media, branded entertainment, product placemen and some of the smaller things like mobile marketing and webisodes.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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