TV News in a Postmodern World Part LXI

Terry Heaton has another great article up about the “perfect storm” facing local broadcasters (and all other established media companies.) Go read the whole thing.

Terry:

“The challenge, of course, is to maintain share in the old world while building share in the disruption, but that is very hard to do, especially in a world where control is shifted to consumers. But to resist or, worse yet, to try and bring new media concepts into the old media model (which is what NBC is actually doing) guarantees pixel-only status in the perfect storm.”

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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