Turner’s Super Deluxe

The Hollywood Reporter announces Turner’s new broadband property, Super Deluxe.

From the article:

“Time Warner-owned Turner Broadcasting is scheduled to announce today its intent to launch a new multiplatform brand in January boasting original shortform videos laced with edgy humor from professional comics and ambitious amateurs alike.

Dubbed Super Deluxe, the free, advertiser-supported venture will target men 18-34 with a mix of live-action and animated material that won’t skimp on profanity and toilet humor. “It’s like cable TV without the rules,” Turner Entertainment Group president Mark Lazarus said.

Super Deluxe’s online incarnation will be equipped with community tools that enable users to establish profiles, post videos and interact. The Web site collapses the traditional distinction — and distance — between performers and consumers, putting user-generated content and original output from notable comedians side by side.

Turner also is making deals with relatively unknown content creators and is expected to sign other amateurs who establish a presence on Super Deluxe to development deals. In addition, Turner is open to functioning as a studio for select site members, helping with financing and other arrangements.”

A quick Googling of “Super Deluxe” urls would seem to indicate Turner is going to have to get creative with the site address.

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About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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