Nicktropolis

More virtual worlds…

From PaidContent:

“Viacom-owned Nickelodeon previewed its latest interactive offering Monday, a “virtual city” called Nicktropolis, its most ambitious digital venture yet.

Nicktropolis, which launches Tuesday, offers a variety of interactive experiences, such as a social network, chat rooms and downloadable video. And while Nicktropolis will eventually make room for user-generated content, the site’s most prominent feature is its games section. Nickelodeon executives offering the press a tour of the site note that it was shaped, and validated by, the MTVN property’s latest research study, Living in a Digital World.”

From Broadcast News Room:

“Nickelodeon’s latest research study, Living in a Digital World (2006), found that 86% of kids 8-14 are gaming online; more than half (51%) are watching TV shows and videos online; 37% are instant messaging and 12% are participating in chat rooms.

From Yahoo Newswire:

“Virtual worlds like Nicktropolis are part of our strategy to bring immersive, relevant entertainment experiences to our audiences wherever they are, and to build communities around our content across every kind of platform,” said Judy McGrath, Chairman and CEO, MTVN. “The virtual worlds we’ve been building across our networks give the fans of our brands the high level of interaction they want with one another, and with the content itself.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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